Write Articles
Write Articles, Not Blog Postings (Jakob Nielsen's Alertbox): "For most sites, the content is not the point. Instead, you want to answer customers' questions as rapidly as possible so that they'll advance in the sales cycle and start buying (or donate, or sign up for your newsletter, or whatever else you want them to do).
Elite, expertise-driven sites are the exception to the rule. For these sites, you don't care about 90% of users, because they want a lower level of quality than you provide and they'll never pay for your services. People looking for the quick hit and free advice are not your customers. Let them eat cake; let them read Wikipedia.
Still, even if you run an expertise-driven site, you should comply with the bulk of content usability guidelines: be as brief as you can; use bulleted lists and highlighted keywords; chunk the material; and use descriptive headings, subheads, and hyperlinks. The small percentage of users who are qualified prospects still read in an F-pattern, so a headline's first words are more important than its last words, just as they are for normal sites."
Designing Web Usability: The Practice of Simplicity
Homepage Usability: 50 Websites Deconstructed
Papers and essays
all from
useit.com: Jakob Nielsen on Usability and Web Design
Elite, expertise-driven sites are the exception to the rule. For these sites, you don't care about 90% of users, because they want a lower level of quality than you provide and they'll never pay for your services. People looking for the quick hit and free advice are not your customers. Let them eat cake; let them read Wikipedia.
Still, even if you run an expertise-driven site, you should comply with the bulk of content usability guidelines: be as brief as you can; use bulleted lists and highlighted keywords; chunk the material; and use descriptive headings, subheads, and hyperlinks. The small percentage of users who are qualified prospects still read in an F-pattern, so a headline's first words are more important than its last words, just as they are for normal sites."
Books
Prioritizing Web UsabilityDesigning Web Usability: The Practice of Simplicity
Homepage Usability: 50 Websites Deconstructed
Full list of books by Jakob Nielsen
Recommended books by other authors
Consulting Services
Nielsen Norman Group offers usability reviews, training, user testing, and a conferenceAbout Jakob Nielsen
Biography and photosPapers and essays
About This Site
Why this site has almost no graphicsall from
useit.com: Jakob Nielsen on Usability and Web Design
posted by Hugh W at 4:51 PM
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