Saturday, July 14, 2007

Write Articles

Write Articles, Not Blog Postings (Jakob Nielsen's Alertbox): "For most sites, the content is not the point. Instead, you want to answer customers' questions as rapidly as possible so that they'll advance in the sales cycle and start buying (or donate, or sign up for your newsletter, or whatever else you want them to do).

Elite, expertise-driven sites are the exception to the rule. For these sites, you don't care about 90% of users, because they want a lower level of quality than you provide and they'll never pay for your services. People looking for the quick hit and free advice are not your customers. Let them eat cake; let them read Wikipedia.

Still, even if you run an expertise-driven site, you should comply with the bulk of content usability guidelines: be as brief as you can; use bulleted lists and highlighted keywords; chunk the material; and use descriptive headings, subheads, and hyperlinks. The small percentage of users who are qualified prospects still read in an F-pattern, so a headline's first words are more important than its last words, just as they are for normal sites."


Prioritizing Web Usability
Designing Web Usability: The Practice of Simplicity
Homepage Usability: 50 Websites Deconstructed

Full list of books by Jakob Nielsen
Recommended books by other authors

Consulting Services

Nielsen Norman Group offers usability reviews, training, user testing, and a conference

About Jakob Nielsen

Biography and photos
Papers and essays

About This Site

Why this site has almost no graphics

all from Jakob Nielsen on Usability and Web Design


Blogger Writing Articles said...

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7:23 PM  

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