Acquisition of RootsWeb.com
San Francisco, CA – June 21, 2000 – MyFamily.com, Inc., the leading online family network, announced today that it has entered into an agreement to acquire RootsWeb.com, the oldest and largest free community genealogy site. RootsWeb.com, a San Francisco, California company, is among the most popular genealogy sites on the Internet. With more than 149 million page views in the month of May 2000, RootsWeb.com was second among genealogy Web sites only to Ancestry.com's over 187 million page views, according to Nielsen NetRatings combined home and work statistics. With the acquisition MyFamily.com, Inc. will add RootsWeb.com to its portfolio of Web sites, which includes MyFamily.com, FamilyHistory.com, as well as Ancestry.com, collectively recognized as the premier Internet destination for families. Financial terms of the transaction were not disclosed.
Following the acquisition, the RootsWeb.com site will continue to be free to all users and will maintain its own unique Web site address, www.RootsWeb.com. The acquisition by MyFamily.com, Inc. will provide the RootsWeb.com site the financial backing to expand its focus on preserving, sharing, and exchanging family history research. As part of the MyFamily.com network of sites, the RootsWeb.com site will expand with additional technology tools, increased family research content and a greater range of genealogical resources.
With genealogy as one of the most popular hobbies online, the addition of RootsWeb.com extends MyFamily.com's offerings in genealogy research and further enhances its leading position in genealogy research and family services on the Internet. This new combination creates a central destination for the genealogy community online, offering something for every family historian. This move comes at a time when a recent Pew Internet and American Life Study reported that 54 million people belong to a family in which someone used the Internet to research their family history or genealogy.